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Time is running out: Support for server products ends Feb. 15, 2024. Migrate to stay supported. Learn how

Dual licensing


We often see larger customers take 9-12 months on average to migrate, given the size and complexity of their Atlassian footprint. In order to give you adequate time to complete your migration and avoid double paying for your Cloud and Server license/Data Center subscription, we offer dual licensing.

How it works

  • You purchase an annual cloud subscription with 1,001 or more users (Jira Software, Jira Work Management, or Confluence) or 251 or more agents (Jira Service Management).
  • For Data Center customers, we extend your existing subscription for up to one year at a 100% discount.
  • For server customers, if you purchase an annual cloud subscription on or after September 12, 2023 and before February 15, 2024, we will provide server support for up to 12 months while you migrate at a 100% discount. This ensures that you won’t introduce security risks by remaining on server unsupported during your migration journey.

Terms

  • Eligibility: You have active server maintenance or a Data Center subscription that is no more than 30 days past expiry date AND you purchase an equivalent annual cloud subscription. To be eligible, the annual cloud subscription must be for 1,001 or more users (Jira Software, Jira Work Management, or Confluence) or 251 or more agents (Jira Service Management). If you are consolidating multiple server instances of the same product into a single cloud site, each instance will qualify for Dual Licenses as long as the cloud site has at least 1,001 users/250 agents added from the combined server licenses. Server customers looking to take advantage of this offer must purchase an annual cloud subscription on or after September 12, 2023 and before February 15, 2024.
  • Tier of the dual license granted: The 100% discounted server maintenance or Data Center subscription granted will be for the same tier as your cloud subscription. If the tier is not available on the server or Data Center side, the next highest tier will be granted.
  • Validity of the dual license: Your discounted server maintenance or Data Center subscription is granted for a maximum of one year and will end when your cloud subscription ends. 
  • Migration completion: You should complete your migration before the end of the 100% discounted dual license. When your first-year cloud subscription ends, your cloud subscription will be renewed, but your 100% discounted server maintenance or Data Center subscription will not be.
  • Availability: This promotional program is available for a limited time and is subject to change at Atlassian's discretion. We cannot provide assurance you will receive this promotional offer.

Examples

  • You own Jira Software Server maintenance (2,000 users) that expires on October 31, 2023, and you want to migrate to cloud in phases over a six-month period. On October 16, 2023, you purchase an annual subscription of Jira Software Cloud (2,000 users). Atlassian will grant you a 100% discounted Jira Software Server maintenance until your cloud subscription expires on October 15, 2024, so that you don’t introduce security risk during your migration journey.

  • You own Jira Software Data Center (2,000 users) that expires on October 31, 2020, and you want to migrate to cloud in phases over a six-month period. On October 16, 2020, you purchase an annual subscription of Jira Software Cloud (1,800 users) at a lower user tier than your Data Center subscription. Since there is no 1,800 tier for Jira Software Data Center, a 100% discounted 2,000 user Data Center subscription will be granted.


Have questions or want to sign up? Contact sales.

Frequently asked questions

Which products are eligible for this offer? Copy link to heading Copied! Show

You are eligible for this offer if you have server maintenance or a Data Center subscription for any of the following products or apps, and you purchase its cloud equivalent.

You own server maintenance or a Data Center subscription for the following products:

  • Jira Software
  • Jira Work Management
  • Jira Service Management
  • Confluence

You own server maintenance or a Data Center subscription for the following Atlassian-built apps:

  • Insight - Asset Management
  • Team Calendars for Confluence
  • Questions for Confluence
  • Advanced Roadmaps

Please note: Dual Licensing was first introduced to the Marketplace in September 2020 to help customers save on app migration costs over the duration of their existing server maintenance or Data Center subscription for up to one year at no extra cost. To find out if your apps are opted into the Dual Licensing program, you can work with your Atlassian advocate, or reach out to the relevant Marketplace Partners directly.

What cloud plans are eligible for this offer? Copy link to heading Copied! Show

While you can purchase any of our cloud plans and qualify for this offer, we recommend that customers purchase our Premium or Enterprise cloud plans for the best experience at larger scales.

What if I already own Priority Support or Premier Support? Copy link to heading Copied! Show

For existing server maintenance customers who own Priority Support or Premier Support and migrate to our Premium or Enterprise cloud plans, we will include a Priority Support extension co-termed with the server maintenance or Data Center subscription extension for each Premium or Enterprise plan you purchase.

How does this offer work with your free cloud migration trials? What is the difference? Copy link to heading Copied! Show
Test

Dual licensing and our free cloud migration trial are designed to help you at different stages of your move to cloud.

Free cloud migration trial: This trial is meant to help you with your decision to migrate to our cloud products. It allows you to test our cloud products and the migration process before you purchase. Customers who own a Server or Data Center license (Commercial or Academic) with 11+ users are eligible for the free cloud migration trial. Starter tier (10 users or less) and Community license holders are not eligible at this time. Customers with up to 10 users / 3 agents are encouraged to explore Atlassian's Free cloud plans when migrating to cloud.

  • Example: You own Jira Software Server maintenance and are interested in evaluating cloud products. Atlassian provides a free cloud migration trial to help you evaluate cloud before making the decision to migrate.

Dual licensing: The 100% discounted dual license is best if you have already decided to move to the cloud, and know your migration will run over an extended period requiring you to run production instances of both the server/Data Center products and cloud products in parallel. The 100% discounted dual license helps you eliminate the costs of your server maintenance or Data Center subscription for up to a year. In order to qualify for a dual license, you must purchase an annual cloud subscription with 1,001 or more users (Jira Software, Jira Work Management, or Confluence) or 251 or more agents (Jira Service Management).

  • Example: You own Jira Software Data Center and purchase an Enterprise subscription to Jira Software Cloud. You realize that your migration process involves multiple waves of migrating users from Data Center to the cloud, and the entire process will take many months. You enroll in dual licensing and Atlassian provides you with a 100% discounted Jira Software Data Center subscription for 1 year to help reduce the cost of migration.

Please contact sales if you want to move from a free cloud migration trial to a dual license.

What if I need more time to migrate to cloud? Copy link to heading Copied! Show

Dual licensing is offered for a maximum of 1 year, please contact sales in advance if you have any issues migrating within this timeframe.

Can I upgrade or downgrade my server maintenance or Data Center subscription? Copy link to heading Copied! Show
  • Upgrade: If you are utilizing dual licensing, you purchased your cloud subscription with the intention of migrating. Typically, you would add new users directly to your cloud subscription and migrate your self-managed users to the cloud over time. As a result, you need fewer users on your self-managed product. However, if you need to upgrade your server maintenance or Data Center subscription, please contact sales so that we can better understand your challenges and suggest the best solution for you.
  • Downgrade: If you need your server maintenance or Data Center subscription to be downgraded, please contact sales.


The information on this page contains forward-looking statements, which involve uncertainties when providing estimated effective dates. All forward-looking statements involve known and unknown risks, uncertainties, and are subject to change.